graphics — KELSEY GRACE PFEIFER

With my designs for TV Guide, my concept circled around being cohesive, but with a little hint of cheeky maximalism. Our demographic spanned a wide range, so I always wanted our audience to feel as though we were up to speed with the times… too young and bright would dissuade our older viewers… too stiff and professional could dissuade our younger demo. Finding the right medium between what we wanted to achieve and our market was challenging but incredibly rewarding once we hit our stride.

laurenzup_72790607_284861599377778_2522896991282663624_n.jpg

Screen Shot 2020-10-12 at 11.50.57 AM.png

meggovick_118544258_750767265720978_6937285575970861898_n.jpg

Screen Shot 2020-10-12 at 11.32.48 AM.png

info

prev / next

1 2 3 4 5 6 7 8

· · · · · · · ·